Introducing a new accelerator from Object Edge. Launch B2B enterprise eCommerce fast with a new storefront accelerator in partnership with commercetools. Learn how you can launch a B2B channel in as few as two weeks!.
We’re thrilled to introduce Launchpad, an accelerator built to launch your B2B Storefront in as little as two weeks.
Typically a 1-2 year process, Launchpad streamlines an expensive and time-consuming process and empowers you to immediately deliver a superior customer experience.
Launchpad is specifically designed to accelerate the best-in-class commercetools platform, which is highly rated by both Forrester and Gartner. It integrates with your commercetools software and ERP.
No more struggling to get eCommerce up and running quickly. This efficient solution will revolutionize your approach to B2B.
About Launchpad
Launchpad B2B Accelerator is a quick-to-implement solution that gets your B2B business running online. Built from our deep knowledge of the B2B landscape, Launchpad gives you the flexibility to make strategic decisions about features, automation, and time, allowing you to see ROI in weeks, not years.
Key Features:
Fully headless architecture for highest compatibility with future technologies
Most robust set of user experiences on Day 0
Scalability with multi-cloud capable architecture
B2B Storefront designed to deliver best practices experiences
Why Choose Launchpad?
Launchpad saves you time and money, and de-risks your eCommerce launch, by eliminating:
3-6 months documenting requirements
2-3 months on UX
4-6 months on front end implementation
1-2 months for testing
Hiring and retaining key channel key members
Most digital channel launches run +36% over budget. Launchpad reduces your cost to launch by +80% thanks to eliminated requirements and UX. It also reduces operational costs by +50%.
Benefits of Launchpad:
Provide a best-in-class customer experience: letting customers discover, learn, and buy products online
Improve efficiencies for staff and partners
Reduce cost of business
Enhance customer retention by providing a competitive customer experience
Offer expanded order fulfillment, including curbside pickup and buy online, pickup in store (BOPIS)
Launchpad Managed Services
We understand that eCommerce is a complex channel. To assist your eCommerce business getting up and running quickly, we provide a fully turnkey team that supports, enhances, and operates your channel at a cost savings of over 50% (compared to traditional ways of managing eCommerce).
These services include:
Operating eCommerce
Importing customers, catalogs, price-lists
Setting up promotions
Creating and uploading banners
Producing analytics reports
Training
Change management to get your leadership and managers ready
Training your team on how to set up customers and run the new eBusiness
White-Glove Onboarding and Support
Customer setup: getting your eCommerce customers registered, using the site, and ordering
Monitoring: carefully watching each online order
Optimization: identifying and working through any issues that arise in the onboarding process
Bug fixes for issues on the site
Ongoing Enhancements
Hosting and maintenance
Business operations support (SEO, content, onsite search optimization)
Changes in functionality to the site
How Launchpad Works
With a powerful API layer, strong search, and an exceptional storefront experience, Launchpad creates a powerful B2B eCommerce engine in partnership with commercetools.
About the Author
Sarah Falcon
VP, Marketing Global
Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.