When you think digital transformation, your first thought may be about how to choose a B2B eCommerce platform.
But the most successful digital transformation starts with a plan, not a platform, and considers your existing tools, architecture, and business needs before it considers eCommerce platforms or the vendor selection process.
Large digital transformation programs like eCommerce re-platforms, CPQ implementations, or moving to the cloud, can get misaligned if your plan isn’t clearly articulated. Then you end up with an eCommerce platform that sounds right on paper, but doesn’t align with your business objectives, or set you up for future growth. This can mean years of lost time and millions in cost and lost revenue.
Digital leaders often start by looking at technology to solve their pressing digital problems. But without a holistic, strategic approach, new eCommerce platforms or solutions can end up taking more time and not delivering against promised or expected results.
Potential pitfall: on this site, conversion is driven by the user experience (UX) rather than the platform, and a replatform without a redesign won’t change conversion rates.
Potential pitfall: the CPQ is slowed by your ERP and API calls. Without solving those problems, any new platform will face the same issues.
Potential pitfall: the site search is poor because the product data is badly structured and incomplete. A new search tool won’t solve this data problem.
We help you understand and articulate your real problem.
We utilize your existing data, benchmark it against best practices and best-in-class products, and help you make informed decisions about technology problems and solutions. This protects you and your business from costly purchases and mistakes, and sets you on a strategy-based path to success.
