Commerce Expertise

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B2B
Team of developers doing brainstorming
February 5, 2025

How We Achieved 2.5x Faster Page Loads for a B2B eCommerce Site

Published by:
Aditya Acharya
8
Minute Read
Minutes Read

Studies show that even a one-second delay in page load time can significantly impact conversions and bounce rates. This article outlines our comprehensive approach to improving their site performance and achieving remarkable results.

eCommerce
Forum hall with large crowd
August 8, 2024

Navigating eCommerce Frontier: Chronicles on Innovation & Opportunity

Published by:
Letícia Daniel
3
Minute Read
Minutes Read

Dive into the insights from the 15th eCommerce Brazil Forum. Discover how leaders navigate innovation, explore AI's role in eCommerce, and embrace technology to drive sustainable growth. Engage with strategies for leveraging opportunities.

Technology
Laptop and mobile phone showing graphs and statistics
April 26, 2024

Revenue per Employee: The Key Metric for AI Success in the Next 24 Months

Published by:
Rohit Garewal
2
Minute Read
Minutes Read

As the field of artificial intelligence (AI) continues to advance, with machine learning (ML) and large language models (LLMs) at the forefront, businesses must reevaluate the metrics they use to gauge success.

Customer Experience
Colleagues cheerfully discussing chart
April 21, 2024

The Broken IT Services Market: An Airbnb Analogy

Published by:
Rohit Garewal
3
Minute Read
Minutes Read

Imagine you're the CEO of an Airbnb business with several properties. You have a property manager overseeing one of your buildings. As the CEO, your key metrics are revenue, margin, customer satisfaction, and employee satisfaction.

Strategy
Puzzle pieces with blue gradient overlay
March 13, 2024

How Data-Centric Organizations Find Revenue Success

Published by:
Vinny Maurici
2
Minute Read
Minutes Read

Data-centric organizations drive revenue success by prioritizing master data management and integration, and have the advantage of better understanding their customers, optimizing processes, and ultimately driving revenue success.

Strategy
Portrait of orchestra conductor
March 5, 2024

Building and Orchestrating the Technology Foundation for Revenue Success

Published by:
Vinny Maurici
2
Minute Read
Minutes Read

By investing in data governance platforms and master data management systems, businesses can ensure that their data is accurate, consistent, and reliable, enabling them to generate useful reports and insights that drive revenue growth.

Strategy
Person holding black calculator while using laptop
February 28, 2024

Understanding Strategic Revenue Lifecycle Management

Published by:
Vinny Maurici
4
Minute Read
Minutes Read

Revenue lifecycle management is a relatively new term that elevates the traditional quote to cash process into a more strategic approach. It involves understanding the full 360-degree view of the customer relationship.

eCommerce
Team brainstorming meeting
February 1, 2024

Why B2B eCommerce Should be an Extension of Your CRM (Not Your ERP)

Published by:
Rohit Garewal
6
Minute Read
Minutes Read

For years B2B Manufacturers and Distributors have thought about their commerce platforms, conceptually, as extensions to their ERP. This is one of the core reasons why commerce adoption in B2B remains extremely low.

Manufacturing
Car factory with robots floor
December 14, 2023

Driving into the Future: Navigating Automotive Data Challenges for Innovation

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

In this dynamic era of automotive evolution, established companies seek inspiration from innovators like Tesla and Rivian. From data analytics to direct-to-consumer channels, discover the transformative journey of the automotive industry.

Webinar
Man writing in-front of the computer
July 7, 2023

Webinar: Syndication Domination - Conquering Markets with Compelling Content

Published by:
Sarah Falcon
41
Minute Read
Minutes Read

Syndication program is the cornerstone for providing and distributing your own website as well as third party platforms and marketplaces, allowing you to better control the data pertaining to your products.

B2B
Businessman pointing a pen on a laptop screen while having a phone call
June 25, 2023

The ROI of Salesforce in B2B eCommerce

Published by:
Adrian Baran
4
Minute Read
Minutes Read

The B2B landscape is evolving rapidly, with increased demand for eCommerce. Salesforce offers cost-effective solutions, automation, and personalized experiences, driving revenue and customer loyalty.

B2B
Closeup photo of a boxer hand punching a punching bag
June 12, 2023

Why PunchOut is Critical in Modern B2B Distribution

Published by:
Vinny Maurici
10
Minute Read
Minutes Read

Static catalogs might seem like the easier route for B2B eCommerce, but consider the potential of PunchOut as a powerful tool to elevate B2B procurement experiences and vendor-customer relationships.

Guides
Man using his tablet in the living room
February 15, 2023

Salesforce Quote-to-Cash

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Salesforce is a market leader in the Quote-to-Cash process, building the tools that allow midsized and enterprise businesses to own their revenue cycles. Salesforce (QTC) is a comprehensive system that includes end-to-end selling solutions.

eCommerce
Online shopping
February 5, 2023

Google Shopping in eCommerce: Benefits and Challenges

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Launched in 2002, Google Shopping initially existed as a rudimentary service offering website links activated by product searches. Years later, they rebranded the system and made it easier for users to navigate.

Guides
Woman checking inventory products at the grocery store
February 3, 2023

eCommerce Best Practices for Retailers

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Most consumers and retailers realized the inevitable potential for growth as soon as eCommerce ramped up in the 90s. Amazon was the catalyst for online shopping–and as one of the top eCommerce platforms for large retailers.

Trends
Bearded man fixing motorcycle in workshop
January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

Marketing
A group of people discussing marketing plans
January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

eCommerce
Man stacking wooden cubes with arrows
January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.

B2C
Photo of woman in gray sweater holding white ceramic cup while using her phone
January 13, 2023

B2C Subscriptions Trend Upward in eCommerce

Published by:
Bahareh Banisadr
5
Minute Read
Minutes Read

B2C subscriptions involve an agreement between a business and an individual consumer, with the promise to deliver a product on a regular schedule or as an ongoing process. Typical providers may ship consumable goods.

B2B
Serious woman doing night paper works
October 26, 2022

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.

B2B
A woman in black blazer sitting in front of the table
October 24, 2022

B2B eCommerce Best Practices for Troubleshooting Your Underperforming Site

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.

B2B
Woman wearing red blazer
October 21, 2022

B2B Customer Retention Strategies for Marketing Professionals

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Your customers are seeking out partners that make their work life easier. They want to be able to manage a lot of the research and buying process independently, and they want to reach a human as soon as possible.

B2B
Woman in yellow dress up shirt with headset consulting to a man beside her at work
October 11, 2022

For B2B Manufacturers: You Need eProcurement and Punchout

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Punchout is a tool looks like a button that connects your catalog with your partners’ procurement tools. Your partners’ employees can research and buy your products from within their ERP or procurement system.

eCommerce
Skyscraper view from below
September 20, 2022

The Value Proposition of MACH

Published by:
Jags Krishnamurthy
6
Minute Read
Minutes Read

The MACH approach makes sense for businesses focused on improving the customer experience. That is never a finite task, however, as consumer trends and customer needs are constantly changing–meaning that technology must be too.

Trends
Woman working at home and making video call on laptop
July 26, 2022

Challenges and Opportunities in Hiring Today

Published by:
Vanessa Posso
2
Minute Read
Minutes Read

Object Edge has continued to have success in building a strong team, but this has required redesigning our hiring practices to understand the contemporary market. We've done this by embracing flexibility, remote-working, and a global team.

Retail
Handsome young business man using phone outside street
May 9, 2022

Innovations in Conversational Commerce for Retailers

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Discover how conversational commerce can create better user experiences and drive digital revenue. From messaging apps, live chat or chatbots, and voice technology, conversational commerce meets your customers where they are already.

Oracle
Illuminated buildings at night with blue gradient overlay
March 29, 2022

Creating New Commerce Experiences with Open Storefront Framework

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Oracle’s Open Storefront Framework (OSF) is a new modern, front end framework for Oracle Commerce. This innovative new structure is designed for better commerce performance, more flexibility, and quicker time to build.

Design Systems
Development team collaboration
March 24, 2022

Why a Design-Led Approach Drives Exceptional Customer Experience

Published by:
Sergio Ortiz
4
Minute Read
Minutes Read

As brands look to compete on customer experience, MACH provides the technical infrastructure to enable fast deployment and growth at scale. A design-led approach bakes in customer-focus, performance, compliance, and scalability.

CPQ
Luminous lamp in the dark
October 28, 2021

4 Myths About Enterprise CPQ

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

A deep dive into the common myths and misconceptions about moving to enterprise CPQ from our webinar with Oracle and Object Edge. Understand why CPQ can drive significant revenue results for your business.

Webinar
Laptop screen showing photo of a man using his hand to chop a flat wood
October 1, 2021

Webinar On Demand: CPQ Myths, Busted

Published by:
Sarah Falcon
49
Minute Read
Minutes Read

Your CPQ is a critical piece of your sales org. But for complex businesses, getting CPQ that's easy, intuitive, and fast can be daunting. So how do you pick the right platform, how do you implement the right solution?

Elastic Path
Aerial view of wooden blocks with blue overlay
September 22, 2021

A Roadmap Towards Composable Commerce

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

With the impacts of the pandemic still lingering, manufacturers are continuing to migrate the core business functions to digital. A study by Sapio Research found that 51% of manufacturers have already invested in eCommerce capabilities.

Manufacturing
Woman writing on whiteboard
August 31, 2021

Why Manufacturers Take an API-First Approach to Innovate in B2B eCommerce

Published by:
Lakshmi KP
3
Minute Read
Minutes Read

B2B manufacturers are heavily reliant on their partners, who often have a tighter relationship with their customers than the manufacturers do. With an API-First approach to eCommerce, they can share digital capabilities and maximize ROI.

B2B
Gray gas range oven in the kitchen
July 7, 2021

The Power of the B2B Warranty 

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Now is the time for B2B eCommerce brands to invest in warranties and secure customer loyalty, gain market share, boost sales, and differentiate from competitors. Thanks to increasingly accessible solutions, it's easier than ever to offer.

Technology
Woman using laptop
March 3, 2021

5 Retail Technology Trends to Follow in 2021

Published by:
Bahareh Banisadr
7
Minute Read
Minutes Read

IBM’s 2020 U.S. Retail Index reports that COVID-19 has accelerated the shift to digital shopping by roughly five years. That acceleration has led to shifts in customer demands, technological capabilities, and the experiences brands offer.

eCommerce
Young businesswoman with laptop sitting on floor
February 24, 2021

Subscriptions for eCommerce

Published by:
Ana Franciosi
5
Minute Read
Minutes Read

The subscription eCommerce market has grown by more than 100% annually since 2013. It's a major source of consistent revenue for sellers, and a source of convenience for customers. Yet implementing subscription services is complex.

Customer Experience
Woman rating-5 stars on her laptop
February 22, 2021

Creating a Voice of the Customer (VoC) Program

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

If you are looking to drive your customer experience, how can you leverage a robust Voice of the Customer (VoC) program? Beyond customer surveys, comprehensive VoC can help improve customer satisfaction and drive revenue growth.

eCommerce
Business owner working online shopping
January 28, 2021

AI-Powered Product Recommendations

Published by:
Narendra Ramachandra
6
Minute Read
Minutes Read

The combination of data-driven machine learning and in-house merchandising expertise to drive product recommendations and personalize the customer experience across the various customer touch points has major benefits to your bottom line.

eCommerce
Woman using digital tablet online shopping
January 18, 2021

How to Build a Best-of-Breed Composable Commerce Experience

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As eCommerce and customer expectations continue to evolve, brands increasingly need to pick-and-choose from the best-of-breed platforms. This trend has become so prevalent that Gartner developed a new term: Composable Commerce.

eCommerce
Young man looking shoes online
December 4, 2020

eCommerce Marketplace Integration

Published by:
Narendra Ramachandra
4
Minute Read
Minutes Read

Integrating third-party marketplaces into your eCommerce experience can be a game-changer, generating more revenue, optimizing product mix, and expanding your catalogue. It also requires specific systems and processes to succeed.

eCommerce
Man working on his laptop
November 13, 2020

The Art of Creating Enterprise eCommerce Catalog Models

Published by:
Lakshmi KP
9
Minute Read
Minutes Read

One of the most exciting yet challenging jobs when we work on an eCommerce engagement is catalog modeling. There's no single solution that works for all clients, and it's also an area where teams significantly underestimate required effort.

Customer Experience
User experience teamwork
October 30, 2020

Developing a Strong Mobile Strategy

Published by:
Lakshmi KP
5
Minute Read
Minutes Read

Mobile experiences have been gaining a lot of attention in the eCommerce world in the past few years. Combined with the lifestyle changes introduced by COVID-19, the consumer demand for them has gone significantly up.

Marketing
Content team working on their project
October 15, 2020

How Content Operations Drives eCommerce Business

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

eCommerce businesses have an ongoing burden to create, share, and manage large volumes of digital content to drive conversions. It takes well-coordinated people, processes, and technology - or Content Operations - to get this right.

Headless
Buying online using credit card
September 17, 2020

How commercetools Headless Is Different

Published by:
Mayur Shetye
6
Minute Read
Minutes Read

As sought after as headless solutions are, business leaders still have questions about how and when to go headless. Let’s dive into what headless is, how it makes a difference, and specifically how a commercetools implementation can help.

B2B
Using mobile phone while viewing ecommerce website in a laptop
July 31, 2020

Boost Your Bottom Line with a B2B eCommerce Funnel

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

You’re probably familiar with sales funnels. Simply put, sales and marketing funnels are action paths. Yet while the sales funnel concept is applicable across many industries, a B2B eCommerce funnel has some nuances that set it apart.

Strategy
Engineer checking welding automatic arms machine
July 22, 2020

Why Manufacturers Need A Direct to Consumer Channel

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

The global pandemic has disrupted how manufacturers do business. For manufacturers, the effects are forcing a change in the day-to-day as resellers/distributors close. To survive, how can manufacturers keep customers with a D2C strategy?

Elastic Path
Pointing finger in an ecommerce pie with elastic path logo
July 10, 2020

5 Things to Know about an Elastic Path Implementation

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Looking for a modern, headless eCommerce solution? Elastic Path commerce can help you scale and grow your digital business. Learn about the five key things you should know when moving to Elastic Path.

Customer Experience
Man using phone and laptop showing different graphs
June 30, 2020

What is the Best Retention Metric for a Consumer Website?

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

If you had to pick just one retention metric, customer lifetime value (CLV) is arguably the most important one. CLV is exactly what it sounds like: the amount of money a customer is projected to spend at your business during their lifetime.

Trends
Woman wearing mask working at home
June 28, 2020

My 90 Days in a Pandemic 

Published by:
Larissa Kurylo
2
Minute Read
Minutes Read

In this reflective blog, Object Edge employee Lari discusses her thoughts on how COVID-19 has impacted her personal and professional life. She also examines what the pandemic means for all of our futures.

eCommerce
Asian woman wearing mask holding paper bag
June 26, 2020

Evaluating Contactless Pickup

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

COVID-19’s impact has accelerated an existing trend in retail: curbside pickup options. They reduce shipping costs, protect customers and employees, and offer quick accessibility can be a solution to customers in their time of need.

Retail
Woman writing while holding her phone
June 10, 2020

10 Best Practices for Retailers Today

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

COVID-19 is tough for retailers. Consumer hesitation combined with constantly changing government mandates make it extraordinarily difficult for businesses to thrive. This is compounded by challenges unique to omnichannel strategies.

Marketing
Man writing and drawing different graphs in a paper posted in the wall
June 3, 2020

How Marketing Funnels Work

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

While the traditional sales funnel has certainly been disrupted by multichannel and omnichannel eCommerce, it still is an important tool in a marketer’s arsenal. But what exactly are eCommerce sales funnels, and how do they work?

Headless
Weighing scale
May 23, 2020

Headless eCommerce Platforms: the Pros and Cons

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Headless commerce platforms are seemingly the perfect solution for the new age of eCommerce. Unfortunately, no solution is perfect, and as with all commerce architecture, there are pros and cons. Is headless the correct solution for you?

Analytics
People meeting about financial analysis
May 21, 2020

Calculating ROI on Your eCommerce Channel

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

While there are basic guidelines for calculating ROI, it’s shortsighted to rely on a single formula that doesn’t account for any of the complexities of your eCommerce business. Meaningful ROI can provide you with critical insights.

Retail
Buying a car online
April 30, 2020

Click-to-Car: Buying a Car Online

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Today’s eCommerce landscape is so pervasive that a customer can simply click-to-buy any sort of product. From shoes to tools to computers to food, any item you desire is just one click away. In my click-to-buy case, I purchased a car.

Webinar
Business people with a laptop working at the office
April 23, 2020

Webinar: Fast Tracking Your eCommerce Business

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

This Webinar On Demand will help you fast-track your eCommerce business using Oracle Commerce Cloud and the new Commerce Edge Accelerator. Learn how you can launch your enterprise B2B site in as soon as two weeks.

Webinar
Top view photo of 3 men in front of laptop
April 15, 2020

Webinar On Demand: Enterprise eCommerce in 2 Weeks

Published by:
Rohit Garewal
1
Minute Read
Minutes Read

For B2B businesses looking to catch up to eCommerce quickly. Learn how headless, enterprise eCommerce platforms plus a new accelerator can rapidly launch a B2B digital portal in as little as two weeks.

eCommerce
Unrecognizable man browsing smartphone on bed
April 10, 2020

M-Commerce UX Forces You to Focus

Published by:
Rohit Garewal
3
Minute Read
Minutes Read

Often poor mobile UX design is the biggest deterrent to mobile eCommerce. Unsurprisingly, it’s become increasingly important for eCommerce sites to keep mobile visitors happy, deploying mobile-first, mobile-only, and omnichannel strategies.

Industry Trends
Texting
April 10, 2020

Is Your Commerce Conversational?

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Customers are adopting conversational commerce practices far faster than almost anything else. Conversational commerce adoption rates outpace even those of social media. Unsurprisingly, it's poised to have a big impact on user experience.

B2B
Man using a laptop while holding his credit card
April 9, 2020

5 Ways B2B Self-Service for eCommerce is Changing

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

The B2B landscape has shifted dramatically over the years. And now, the introduction of innovative self-service capabilities impacts the kind of customer experience B2B brands are expected to deliver.

Retail
Mobile phone showing photo gallery in the screen
March 24, 2020

Retail & eCommerce: GuideTo Social Commerce

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As paths to online sales become increasingly non-linear, social commerce is poised to have an interesting impact on retail sales. It’s time to simplify the shopping experience and enable customers to purchase products directly via social.

eCommerce
Mobile phone screen showing graph report
March 15, 2020

The Search for Bad Revenue

Published by:
Rohit Garewal
3
Minute Read
Minutes Read

Great UX designers play a significant role in customer satisfaction. They also search for bad revenue. If they find poor experiences within a site that are generating revenue, they improve the experience, thereby growing revenue.

UX
Woman using her mobile phone
March 13, 2020

The Growth of M-Commerce and Its Relationship with UX

Published by:
Rohit Garewal
4
Minute Read
Minutes Read

As eCommerce sales grow each day, so does the use of mobile devices for Internet browsing. Companies need to adapt their customer experience and become far more mobile-friendly, addressing customer frustrations and concerns.

eCommerce
A MacBook pro laptop showing website about revenue
March 10, 2020

eCommerce Strategy for Manufacturers: How to Increase Sales

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Legacy manufacturing companies have a lot to juggle. From production to project management, there’s often little ability to focus on B2B eCommerce strategies. While that’s a perfectly understandable dilemma, it’s also shortsighted.

eCommerce
Audio device
March 3, 2020

Voice Commerce: Unpacking the Latest eCommerce Trend

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Voice shopping has been collectively identified as “the next big thing,” and it still has the potential to deliver on that superlative. Yet the reality of conversational commerce is a bit more complicated and worth unpacking. 

B2B
A computer on a desk with a catalog open, while a person is working on it
February 6, 2020

How to Launch a B2B Catalog

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Launching an online product catalog for B2B is one of the first steps for the digital transformation of your business. And it’s much easier to accomplish than you may realize - many B2B businesses are achieving this in just three months.

B2B
Man looking confused looking at his laptop
January 30, 2020

B2C vs. B2B Shopping Cart Functionality

Published by:
Vitalik Demin
3
Minute Read
Minutes Read

Nearly every customer approaches online ordering and shopping differently, some of the biggest differences are between B2B and B2C customers. For B2B, eCommerce platform design and user experiences can quickly become complicated. 

eCommerce
Man using a VR device
January 20, 2020

Virtual Reality and Augmented Reality for eCommerce

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Augmented reality and virtual reality might still be relatively new technology and these experiences are already resonating with customers, boosting online retail sales and conversion rates, and enhancing the customer experience.

Retail
Woman shopping online using her mobile phone
January 20, 2020

Retail & eCommerce Changing Fashion Industry

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

While brick and mortar retail is hanging on, online retailers are steadily gaining ground. For fashion, digital transformation, changes in consumer spending and demands, and industry-specific struggles have impacted fashion’s retail sales.

Retail
Blurred guy walking in a gadget store
January 6, 2020

Trends in Retail and eCommerce for 2020

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Ready or not, the new year is upon us. Does your business know the trends your competitors are tracking? Here are some major trends so your business can differentiate itself and provide best-in-class products and services to consumers.

eCommerce
Laptop showing products in an online shopping site
November 24, 2019

Why Multi Channel eCommerce Matters

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

The average consumer visits two or more touchpoints when considering and purchasing a product. Almost three-quarters of shoppers visit both online and offline stores, making multi channel strategies more critical than ever before.