The Challenge

When a multinational at-home fitness and wellness company underwent a digital transformation, they needed to tackle multidimensional challenges. The company needed faster low-impact release capabilities, but were concerned about challenges in setting up, upgrading, and maintaining multiple test environments for each site. 

To compound the challenges even further, they also had exceptionally complex structures: 

  • A multi-level marketing structure that required different experiences and product availabilities for different marketing levels
  • Multi-sites that varied by country and language
  • Wide and nuanced product catalogs that required even further customizations within each buyer’s options
  • The ability to share carts (i.e. a marketer could share with a customer)