Background

One of our clients, a diversified industrial technology company, faced difficulties in modernizing the eCommerce and integration infrastructure for its subsidiaries—one based in the U.S. and another inEMEA. With multiple ERP systems, a need for real-time data synchronization, and complexities across regions, our client needed a partner who could seamlessly implement and integrate SalesforceCommerce Cloud while facilitating a phased global rollout.

Challenges & Key Requirements

Complex ERP Landscape – Our client’s subsidiaries use Oracle EBS, NetSuite, & IFS, creating a need for multi-system integration governance.
Multi-Market Expansion – The rollout required regional adaptations for pricing, taxation, and localization while maintaining a standardized global framework.
Revenue & Margin Optimization – The company sought to increase self-service eCommerce adoption, improve cart conversions, and eliminate manual inefficiencies.
Scalable Architecture – The platform needed to support future AI-driven automation, guided selling, and predictive analytics.

Solution: Object Edge’s Salesforce Commerce Cloud & MuleSoft Implementation

Leveraging Salesforce Commerce Cloud and MuleSoft, Object Edge developed a repeatable, scalable integration framework that allowed for seamless expansion across multiple regions and subsidiaries.

‍MuleSoft-powered API Layer – Standardized integration between Salesforce Commerce Cloud and ERPs (Oracle EBS, NetSuite, IFS) with our Mulesoft accelerators (designed to support data integration between any ERP into Salesforce)‍

Multi-Region eCommerce Rollout – Launched U.S. subsidiary’s eCommerce first, followed by EMEA using pre-built integration patterns.‍

Guided Selling & Smart Cart Features – Implemented AI-driven product recommendations and pricing automation, boosting online conversions.‍

Real-time Pricing & Order Sync – Ensured seamless data exchange between Commerce Cloud and ERPs, reducing manual order re-entry and improving order accuracy.‍

Standardized Rollout Playbook – Built a reusable global rollout strategy, accelerating future expansion to additional markets.

Results & Business Impact

European Subsidiary: 10X Projected Revenue

Online sales grew from an estimated $50K/month to $500K/month after launch.

U.S. Subsidiary: 400-500% Growth

Online sales grew from close to $0K/month to $350K/month after launch.

High Customer Satisfaction (CSAT 4.8+) – Increased self-service transactions reduced support workload and manual order interventions.‍

Seamless Global Integration – ERP and pricing engine synchronization reduced order processing errors and improved fulfillment accuracy.‍

Scalable Multi-Market Expansion – Our client now has a framework to scale future regional rollouts faster and with lower risk.

Why This Matters

Many B2B Manufacturers share similar challenges in ERP complexity, multi-region expansion, and integration governance. This case study demonstrates Object Edge’s ability to:

‍Deploy a successful phased rollout strategy that prioritizes high-impact markets first while ensuring a scalable foundation for global expansion.‍
Seamlessly integrate multiple ERPs with Commerce Cloud, leveraging MuleSoft’s API-led approach to standardize data exchange.‍
Drive revenue growth through AI-powered eCommerce, reducing manual order processing, revenue leakage, and inefficiencies.‍
Deliver measurable business outcomes, including increased online sales, improved margins, and enhanced self-service adoption.

Key Takeaways

This is not just a Commerce Cloud implementation—it’s a full digital transformation strategy.

Object Edge has successfully executed global, multi-ERP rollouts, ensuring regional adaptability and centralized governance.

By working with Salesforce & Object Edge, you can expect a structured, low-risk rollout, accelerating time-to-value while minimizing integration complexity.

With Object Edge’s proven expertise, your organization can confidently transition to a modern, AI-driven eCommerce platform—unlocking efficiency, revenue growth, and global scalability.

Leading B2B Manufacturer’s Global Digital Transformation

Modernizing eCommerce, Integrations, and Business Operations

Background

Challenges & Key Requirements

Solution: Object Edge’s Salesforce Commerce Cloud & MuleSoft Implementation

Results & Business Impact

European Subsidiary: 10X Projected Revenue

U.S. Subsidiary: 400-500% Growth

Why This Matters

Key Takeaways

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