Background

The Challenge

A leading global company specializing in video security, communication, and data solutions for first responders, businesses, and public safety sought to automate and scale their subscription experience for tier-1 resellers in the EMEA region. They aimed to enhance sales and operational efficiency by implementing the same subscription business model capabilities available to their North American resellers.

The Approach

‍System Integration: Seamlessly integrated the new subscription system with existing infrastructure, including invoice payments, user authentication systems, and APIs for managing subscription lifecycle events (start, renew, cancel).

The Implementation

Proactive Support Mechanisms: Addressing customer queries and minimizing support calls.
Automated Workflows: Automated processes for recurring billing, multi-currency support, and localization to meet regulatory compliance.
Subscription Insights: Introduced dedicated views within the partner portal that provide a real-time view of subscription-related data. Designed to empower T1 resellers, enabling them to make informed business decisions and optimize sales strategies.
Data Integrity: Robust data management to maintain accuracy and reliability across the subscription system.‍
Scalability: Efficient use of cache to store frequently accessed data to reduce load on the database, message queues, and asynchronous tasks to process time-consuming operations without blocking the main system.

The Results

Customer Retention & Loyalty: Increased customer convenience, leading to higher customer retention rates and improved lifetime value.
Revenue Stability & Growth: Steady and predictable revenue stream, enhancing financial stability and driving strong ROI within a 3-year timeframe.
Operational Efficiency: Reduced need for manual intervention and support calls, allowing better resource allocation.
Market Expansion: Broadening the client’s customer base and increasing market penetration.