Background

A national pharmacy with over 300 brick-and-mortar locations was looking for a robust digital solution that would provide omnichannel integration, eCommerce, and health regulation compliance.

As Amazon makes inroads into pharmacies, pharmacies are compelled to find sophisticated digital experiences to compete. Object Edge has worked with a leading national pharmacy company to drive their eCommerce enablement. In order to drive successful implementation, Object Edge had to address pain points specific to pharmacies, including complex customer views, varied prescription pricing, and legal requirements.

The Challenge

Each retail franchisee needed the flexibility to define their own inventory, price, and catalog
Complex customer profiles with patient information, and including statutory requirements
Order placement online, fulfillment through retail location

Our Approach

Strategic, franchisee-focused approach to support individual retailers

Content-driven content to support education and product information to pull users through to purchase from product and information pages

Detailed patient information:

Prescriptions and scheduled prescription reminders

Fields to enter patient-specific information, e.g. allergies, medications, additional documentation

Ability to upload additional documents, images

Rich order management system:

Workflow support for various flavors of orders: prescription items/front of store items, store pick-up orders/shipment orders

Support for order amendment by pharmacists

Comprehensive backend shipment functionality: quotes from vendor, shipment booking, label printing

Shopping cart experiences:

Multiple price levels for prescription products

Drug alternatives displayed during shopping

Shopping cart restrictions to prevent drug misuse

Features included:

Prescription orders and reminders

Loyalty Program

Multistore implementation

Patient profile management

Buy online, pick up in-store

Rules-based delivery restrictions

Drug substitutes

In-store services scheduling

eCommerce-enabled wellbeing content

Pharmacy eCommerce Omnichannel Launch

Digital Solutions for a Complex National Pharmacy

Background

The Challenge

Our Approach

Detailed patient information:

Rich order management system:

Shopping cart experiences:

Features included:

The Results

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