Background

An eCommerce disruptor in snacks, the retailer was looking for a partner to help them with their commercetools platform development and drive revenue initiatives.

The Challenge

The team was looking to efficiently launch eCommerce programs to improve customer satisfaction and conversion.

We've been very happy with our partnership with Object Edge. Their execution of high-priority eCommerce projects, including subscription enhancements and product page redesign, has improved overall customer experience while reducing churn and driving revenue. Additionally, their team helped us improve our internal Agile delivery processes by ensuring alignment, efficiency and productivity. We're taking a composable approach to our digital experience, and Object Edge's expertise in commercetools and MACH architecture, as well as their Agile methodology experience makes them a uniquely qualified partner. Their ability to translate our goals into project execution has been instrumental to our future growth. — Chief Technology Officer

Our Approach

Object Edge was brought in to provide technology support as well as methodology consulting. In the engagement, Object Edge launched subscription services with commerce platform commercetools, social login for easy access, and PDP redesign, focused on reducing customer churn and revenue loss. Bringing our expertise in commercetools and MACH architecture, Object Edge seamlessly integrated into the client's technology team and composable commerce stack.

In addition, working with the retailer's technology teams, Object Edge provided agile methodology consulting - helping the team integrate an impactful agile approach to new technology projects.