Man using phone and laptop showing different graphs

June 30, 2020

What is the Best Retention Metric for a Consumer Website?

If you had to pick just one retention metric, customer lifetime value (CLV) is arguably the most important one. CLV is exactly what it sounds like: the amount of money a customer is projected to spend at your business during their lifetime.

Trends

June 28, 2020

My 90 Days in a Pandemic

In this reflective blog, Object Edge employee Lari discusses her thoughts on how COVID-19 has impacted her personal and professional life. She also examines what the pandemic means for all of our futures.

eCommerce

Asian woman wearing mask holding paper bag

June 26, 2020

Evaluating Contactless Pickup

COVID-19’s impact has accelerated an existing trend in retail: curbside pickup options. They reduce shipping costs, protect customers and employees, and offer quick accessibility can be a solution to customers in their time of need.

Retail

June 10, 2020

10 Best Practices for Retailers Today

COVID-19 is tough for retailers. Consumer hesitation combined with constantly changing government mandates make it extraordinarily difficult for businesses to thrive. This is compounded by challenges unique to omnichannel strategies.

Marketing

Man writing and drawing different graphs in a paper posted in the wall

June 3, 2020

How Marketing Funnels Work

While the traditional sales funnel has certainly been disrupted by multichannel and omnichannel eCommerce, it still is an important tool in a marketer’s arsenal. But what exactly are eCommerce sales funnels, and how do they work?

Webinar

Smiling young lady takes groceries from counter showcase

May 28, 2020

Webinar: For Retailers, Navigating the Next Four Weeks...

As the landscape shifts before our eyes, how can retailers shift their thinking, uncover new opportunities, and engage their customers in changing times? Watch this webinar with thought leaders and practioners.

Headless

May 23, 2020

Headless eCommerce Platforms: the Pros and Cons

Headless commerce platforms are seemingly the perfect solution for the new age of eCommerce. Unfortunately, no solution is perfect, and as with all commerce architecture, there are pros and cons. Is headless the correct solution for you?

Analytics

May 21, 2020

Calculating ROI on Your eCommerce Channel

While there are basic guidelines for calculating ROI, it’s shortsighted to rely on a single formula that doesn’t account for any of the complexities of your eCommerce business. Meaningful ROI can provide you with critical insights.

eCommerce

May 15, 2020

How to Launch a B2B Multicountry Website

As eCommerce becomes increasingly global, brands find themselves faced with the unenviable task of launching a multicountry website. To have a smooth launch in a new country, brands must approach each country as a singular B2B site launch.

A Comprehensive Guide to Big Data Management

What is the Best Retention Metric for a Consumer Website?

My 90 Days in a Pandemic

Evaluating Contactless Pickup

10 Best Practices for Retailers Today

How Marketing Funnels Work

Webinar: For Retailers, Navigating the Next Four Weeks...

Headless eCommerce Platforms: the Pros and Cons

Calculating ROI on Your eCommerce Channel

How to Launch a B2B Multicountry Website

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