For businesses looking to grow, the term "big data'' has emerged to describe the sheer volume of data available to us, which is often too large and complex to be analyzed through traditional approaches and platforms.
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In a rapidly shifting landscape, how can companies achieve successful digital transformation? Don’t focus solely on technology, commit to a future-focused operating model, or a digital operating model.
You’re probably familiar with sales funnels. Simply put, sales and marketing funnels are action paths. Yet while the sales funnel concept is applicable across many industries, a B2B eCommerce funnel has some nuances that set it apart.
As businesses, for years we’ve leveraged two primary forms of fulfillment (and several specialty offshoots): in-store and delivery. Now, thanks in part to a global pandemic, curbside pickup has joined these two fulfillment models.
The digital landscape is all about speed and innovation. How quickly can you produce something new and exciting? Can you do it faster and better than your competitors? Agile software development methodology can help.
The global pandemic has disrupted how manufacturers do business. For manufacturers, the effects are forcing a change in the day-to-day as resellers/distributors close. To survive, how can manufacturers keep customers with a D2C strategy?
Design systems are increasingly popular among brands, and with good reason: they save time, money, resources, and result in superior customer experiences, which are directly linked to increased revenues.
Looking for a modern, headless eCommerce solution? Elastic Path commerce can help you scale and grow your digital business. Learn about the five key things you should know when moving to Elastic Path.
Developing user stories - or an informal, natural description of your customer’s potential online journey - can help guide the development of your user experience, product management, web design, and more.
Customer experience (CX) refers to every interaction that a customer has with your brand, throughout their entire buyer’s journey. To be competitive in today's eCommerce landscape, brands must offer a superior customer experience.
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