Macro shot of a computer motherboard circuit

January 24, 2023

Object Edge Launches New Data Engineering Practice

Object Edge, a digital consultancy, expands its offerings to include data management services. This new practice will be led by Vinny Maurici, who brings 15+ years of master data, merchandising, and governance experience.

Marketing

January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

eCommerce

January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.

B2C

Photo of woman in gray sweater holding white ceramic cup while using her phone

January 13, 2023

B2C Subscriptions Trend Upward in eCommerce

B2C subscriptions involve an agreement between a business and an individual consumer, with the promise to deliver a product on a regular schedule or as an ongoing process. Typical providers may ship consumable goods.

B2B

Smiling female employees using laptop working together

December 19, 2022

Revenue Opportunities in B2B Digital Transformation

Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.

B2B

Two employees discussing in front of the laptop at the office

December 19, 2022

5 B2B Digital Innovations

Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

Digital

Smiling man wearing a headset looking at his computer screen

November 30, 2022

Three Top Challenges for Manufacturing Sales Leaders

In today’s competitive and ever-evolving market, sales leaders need to position their teams to sell customized solutions. The fastest, most accurate, and most effective way to do this is by leveraging data through technology.

B2B

October 26, 2022

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.

B2B

A woman in black blazer sitting in front of the table

October 24, 2022

B2B eCommerce Best Practices for Troubleshooting Your Underperforming Site

Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.

A Comprehensive Guide to Big Data Management

Object Edge Launches New Data Engineering Practice

Why Developing Your Omnichannel Marketing Strategy Is Essential

eCommerce KPIs to Watch to Increase Revenue

B2C Subscriptions Trend Upward in eCommerce

Revenue Opportunities in B2B Digital Transformation

5 B2B Digital Innovations

Three Top Challenges for Manufacturing Sales Leaders

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

B2B eCommerce Best Practices for Troubleshooting Your Underperforming Site

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