Pen pointing in a graph printed in a paper

August 31, 2016

Focus on Return on Investment, Not Features

The feature war is over. As companies have transitioned from home-grown legacy platforms to standardized solutions, and now to the cloud, leadership and competitive advantages are being born from those who can use the systems the best.

Marketing

Woman in denim jacket sitting on a chair texting

August 31, 2016

Compelling Content and the Impact on Customer Messaging

This past weekend I had to pleasure of attending a Millennial wedding (both bride and groom were born in 1990) for the daughter of a close family friend. Also attending was a close colleague of mine who brought

Customer Experience

October 27, 2015

Benefits Of Product Bundling eCommerce

Upselling, cross-selling and the benefits and joys of bundling products in eCommerce. Read our reasons and ideas for bundling your products and how you can add customer insights and personalization to drive the sale.

Analytics

June 15, 2015

Digital Retail, Data Maturity For Retailers

When Forrester recently asked 510 marketers ‘what’s your biggest challenge is in improving customer experience,’ the top three answers involved data. This makes sense – there is a lack of experience in organizations on how to use data.

eCommerce

November 25, 2014

Automated Product Bundling: Sell More For Less

Online commerce businesses benefit when shoppers are encouraged to buy multiple products together – the increase in cart value, the lowered cost of shipping, and better pricing strategy allow them to increase customer experience value.

A Comprehensive Guide to Big Data Management

Focus on Return on Investment, Not Features

Compelling Content and the Impact on Customer Messaging

Benefits Of Product Bundling eCommerce

Digital Retail, Data Maturity For Retailers

Automated Product Bundling: Sell More For Less

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