Posts by:

Sarah Falcon
B2B
A woman in black blazer sitting in front of the table
October 24, 2022

B2B eCommerce Best Practices for Troubleshooting Your Underperforming Site

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.

B2B
Woman wearing red blazer
October 21, 2022

B2B Customer Retention Strategies for Marketing Professionals

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Your customers are seeking out partners that make their work life easier. They want to be able to manage a lot of the research and buying process independently, and they want to reach a human as soon as possible.

Guides
Creative web designer planning application framework
October 17, 2022

What is Experience Design? A Comprehensive Guide

Published by:
Sarah Falcon
10
Minute Read
Minutes Read

Experience Design can not only differentiate your business from competitors, but can lead to innovative problem-solving, a more creative and inclusive environment for customers and team members, stronger loyalty, and increased revenue.

UX
Young creative people discussing new project together
October 17, 2022

Why You Should Invest in a Digital Experience for Your Employees

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

Designing the digital experiences for your employees helps with employee satisfaction, retention, and performance. Here's why and how to design the digital experiences for the key tools your associates use.

eCommerce
Legal businessman advisor planning investment
October 13, 2022

How To: Ecommerce Replatforming for Tech Leaders in Manufacturing

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Digital transformation has evolved in the past decades, from an operational, IT initiative to a revenue-focused, user experience-driven program. Tech leaders have a new opportunity to create experiences that set their business up to grow.

B2B
Woman in yellow dress up shirt with headset consulting to a man beside her at work
October 11, 2022

For B2B Manufacturers: You Need eProcurement and Punchout

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Punchout is a tool looks like a button that connects your catalog with your partners’ procurement tools. Your partners’ employees can research and buy your products from within their ERP or procurement system.

B2B
Man using MacBook
October 3, 2022

Finding Revenue in B2B Subscriptions

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Subscriptions can be an incentive for new customers. When set up correctly, they provide more reliable revenue streams, and improved scalability for product management. However, your sales team must be set up for success.

Digital
3D rendering of a digital globe
September 28, 2022

Driving Your Digital Business Transformation

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

For manufacturers seeking to unlock revenue and gain competitive advantage, there’s a new and great opportunity to focus their sights on revenue transformation within their digital quote to cash process.

Digital
Grayscale photography of a car engine
September 21, 2022

Building a Data-Driven Digital Marketing Machine

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Companies have been compiling data about their users and target audiences for decades. Now businesses have access to detailed data, powerful analytics, and robust marketing tools to build a comprehensive, data-driven marketing engine.