Posts by:

Sarah Falcon
Guides
Woman checking inventory products at the grocery store
February 3, 2023

eCommerce Best Practices for Retailers

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Most consumers and retailers realized the inevitable potential for growth as soon as eCommerce ramped up in the 90s. Amazon was the catalyst for online shopping–and as one of the top eCommerce platforms for large retailers.

Trends
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January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

News
Macro shot of a computer motherboard circuit
January 24, 2023

Object Edge Launches New Data Engineering Practice

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Object Edge, a digital consultancy, expands its offerings to include data management services. This new practice will be led by Vinny Maurici, who brings 15+ years of master data, merchandising, and governance experience.

Marketing
A group of people discussing marketing plans
January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

eCommerce
Man stacking wooden cubes with arrows
January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.

B2B
Smiling female employees using laptop working together
December 19, 2022

Revenue Opportunities in B2B Digital Transformation

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.

B2B
Two employees discussing in front of the laptop at the office
December 19, 2022

5 B2B Digital Innovations

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

Digital
Smiling man wearing a headset looking at his computer screen
November 30, 2022

Three Top Challenges for Manufacturing Sales Leaders

Published by:
Sarah Falcon
13
Minute Read
Minutes Read

In today’s competitive and ever-evolving market, sales leaders need to position their teams to sell customized solutions. The fastest, most accurate, and most effective way to do this is by leveraging data through technology.

B2B
Serious woman doing night paper works
October 26, 2022

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.