Posts by:

Sarah Falcon
Strategy
Kid in-front of a large stairs
January 2, 2020

Digital Brand Strategy for Optimal Growth

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Your commerce website is delivering, and yet you wonder, “is this really the best it can be?” Plenty of brands with average website experiences are leaving money, engagement, and customer satisfaction on the table.

Trends
A woman at a pharmacy counter while two pharmacists are assisting her
December 22, 2019

Pharmacy & Digital: The Road to Success

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Amazon announced in June of 2018 its plans to enter the pharmaceutical digital space. Given Amazon’s unparalleled history of disruption, pharma companies should be taking note of this digital health news.

Industry Trends
Female doctor pointing her finger in a high-tech screen
December 19, 2019

Healthcare & eCommerce: Trends to Watch in 2020

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

The digital transformation of the healthcare system means that not only do healthcare providers need to have a roadmap for incorporating current and future online systems, but they also need to know where to focus attention and investment.

Design Systems
Man using a computer with dual monitor
December 18, 2019

Is Your Style Guide Ready to Grow Into a Design System?

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Most likely your company has a style guide. Even if it’s not updated regularly or adhered to religiously, there is probably a set of standards for the writing and designing of documents in the hopes of establishing consistency.

UX
Woman drawing using laptop and a pen tab
December 10, 2019

Designing with the Sketch App for Responsive Web Design

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

How the Object Edge design team leverages Sketch to digital transform brands. With advanced tools that streamline the design process, Sketch is an innovative tool that allows for great design, increased productivity, and collaboration.

eCommerce
Man pointing his finger to screen with fingerprint
December 6, 2019

How Cloud Commerce Drives Digital Maturity

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

For B2B and B2C businesses, eCommerce platforms leveraging the cloud provide new opportunities. For IT professionals, it is not just a technical change, it is a mindset change. Learn how your business can prepare for an upgrade.

Change Management
Puzzles inside two heads
December 1, 2019

The Most Effective Organizational Change Strategies

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

In today’s ever-disruptive markets, there is one thing that is guaranteed - change. The ability to adapt and evolve is critical for staying competitive and viable, but as we know, change is scary. Read more about how to prepare for change.

eCommerce
Laptop showing products in an online shopping site
November 24, 2019

Why Multi Channel eCommerce Matters

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

The average consumer visits two or more touchpoints when considering and purchasing a product. Almost three-quarters of shoppers visit both online and offline stores, making multi channel strategies more critical than ever before.

Marketing
Children's Day in Brazil: The Object Edge Campaign
November 4, 2019

Children's Day in Brazil: The Object Edge Campaign

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

In Brazil, Children's Day is celebrated annually on October 12th. It's a national holiday that honors children, and where children receive gifts from their parents. This year, Object Edge supported and celebrated children in Vila Mariante.