Posts by:

Sarah Falcon
Retail
People at the open area mall
February 13, 2020

Pop-Ups & Omnichannel Marketing

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

In a world of social media inundation, product saturation, and digital overload, shoppers are beginning to crave real-world experiences as much as they do convenience. Pop-ups allow brands to create rich, dynamic, fully immersive worlds.

eCommerce
Man working on his laptop
February 13, 2020

5 Product Page Design Tips to Convert Your Customers

Published by:
Sarah Falcon
8
Minute Read
Minutes Read

Product page design that function across platforms, and provide robust information to customers, will help eCommerce companies convert more buyers, build brand loyalty, and minimize the costs of acquisition. 

B2B
A computer on a desk with a catalog open, while a person is working on it
February 6, 2020

How to Launch a B2B Catalog

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Launching an online product catalog for B2B is one of the first steps for the digital transformation of your business. And it’s much easier to accomplish than you may realize - many B2B businesses are achieving this in just three months.

Webinar
Medium shot man woman with laptop
January 23, 2020

Webinar: Why Accessibility is Good for People and Business

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

With accessibility compliance lawsuits ramping up, is your business protected? Beyond that, how can your business better serve customers and your bottom line? This webinar covers real-life cases, business opportunities, and a path forward.

eCommerce
Man using a VR device
January 20, 2020

Virtual Reality and Augmented Reality for eCommerce

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Augmented reality and virtual reality might still be relatively new technology and these experiences are already resonating with customers, boosting online retail sales and conversion rates, and enhancing the customer experience.

Retail
Woman shopping online using her mobile phone
January 20, 2020

Retail & eCommerce Changing Fashion Industry

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

While brick and mortar retail is hanging on, online retailers are steadily gaining ground. For fashion, digital transformation, changes in consumer spending and demands, and industry-specific struggles have impacted fashion’s retail sales.

Webinar
Serious man thinking in-front of his laptop
January 9, 2020

Webinar On Demand: What's Your Next eCommerce Platform?

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Watch this webinar on-demand. Need help navigating how to transition your eCommerce platform to a modern architecture? Learn more about how to de-risk, de-couple, and future-proof your digital business.

Retail
Blurred guy walking in a gadget store
January 6, 2020

Trends in Retail and eCommerce for 2020

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Ready or not, the new year is upon us. Does your business know the trends your competitors are tracking? Here are some major trends so your business can differentiate itself and provide best-in-class products and services to consumers.

Marketing
A neon sign with the "change" in red
January 4, 2020

Change-Oriented Marketing Operations

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

As more businesses recognize the importance of marketing operations, expect to see this role grow. Smart businesses will have proactive leaders who allow marketing operations professionals be agents of change.