Posts by:

Sarah Falcon
Headless
Weighing scale
May 23, 2020

Headless eCommerce Platforms: the Pros and Cons

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Headless commerce platforms are seemingly the perfect solution for the new age of eCommerce. Unfortunately, no solution is perfect, and as with all commerce architecture, there are pros and cons. Is headless the correct solution for you?

Analytics
People meeting about financial analysis
May 21, 2020

Calculating ROI on Your eCommerce Channel

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

While there are basic guidelines for calculating ROI, it’s shortsighted to rely on a single formula that doesn’t account for any of the complexities of your eCommerce business. Meaningful ROI can provide you with critical insights.

Technology
Woman paying with smartphone in cafe
May 5, 2020

Creating a Contactless Business | How To Guide

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

The arrival of COVID-19 impacted all of our workflows. For many businesses, this means transitioning your business model to embrace contactless technologies with tools like curbside pickup and self-service.

Retail
Buying a car online
April 30, 2020

Click-to-Car: Buying a Car Online

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Today’s eCommerce landscape is so pervasive that a customer can simply click-to-buy any sort of product. From shoes to tools to computers to food, any item you desire is just one click away. In my click-to-buy case, I purchased a car.

Webinar
Young woman working with her laptop at modern office
April 30, 2020

Webinar: Creating Exceptional B2B Self-Service Experiences

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

It's a new world for B2B practitioners, with increasing demand and need for self-service. In this on-demand webinar, learn how to leverage tools like Oracle CX Commerce to meet new customer expectations.

UX
Creating user interface and wireframe in a paper
April 24, 2020

The Current State of UX

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Now more than ever, user experience (UX) is critical for eCommerce brands. Whether you’re a marketer, designer, developer, copywriter, or salesperson, UX has become part of all of our responsibilities.

Webinar
Business people with a laptop working at the office
April 23, 2020

Webinar: Fast Tracking Your eCommerce Business

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

This Webinar On Demand will help you fast-track your eCommerce business using Oracle Commerce Cloud and the new Commerce Edge Accelerator. Learn how you can launch your enterprise B2B site in as soon as two weeks.

UX
Drawing a wire frame in a sheet of paper
April 16, 2020

Creating a UX Strategy: Breaking Down the Process

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

User experience (UX) is integral to the success of a company or brand. Your customer’s experience goes beyond just their ability to find the items for which they’re searching. It’s also about their feelings.

Oracle Commerce Cloud
Man in the cliff
April 15, 2020

Commerce Edge Storefront Accelerator for OCC

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Introducing Commerce Edge Storefront Accelerator for Oracle Commerce Cloud. Launch an enterprise B2B eCommerce site in record time. Learn how this new technology launch your B2B eCommerce channel in as few as two weeks.