Posts by:

Sarah Falcon
Strategy
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July 22, 2020

Why Manufacturers Need A Direct to Consumer Channel

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

The global pandemic has disrupted how manufacturers do business. For manufacturers, the effects are forcing a change in the day-to-day as resellers/distributors close. To survive, how can manufacturers keep customers with a D2C strategy?

Design Systems
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July 16, 2020

5 Reasons to Use a Design System

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Design systems are increasingly popular among brands, and with good reason: they save time, money, resources, and result in superior customer experiences, which are directly linked to increased revenues. 

Elastic Path
Pointing finger in an ecommerce pie with elastic path logo
July 10, 2020

5 Things to Know about an Elastic Path Implementation

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Looking for a modern, headless eCommerce solution? Elastic Path commerce can help you scale and grow your digital business. Learn about the five key things you should know when moving to Elastic Path.

Customer Experience
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July 7, 2020

7 Ways to Create a Customer Experience Strategy

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Customer experience (CX) refers to every interaction that a customer has with your brand, throughout their entire buyer’s journey. To be competitive in today's eCommerce landscape, brands must offer a superior customer experience.

Customer Experience
Man using phone and laptop showing different graphs
June 30, 2020

What is the Best Retention Metric for a Consumer Website?

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

If you had to pick just one retention metric, customer lifetime value (CLV) is arguably the most important one. CLV is exactly what it sounds like: the amount of money a customer is projected to spend at your business during their lifetime.

eCommerce
Asian woman wearing mask holding paper bag
June 26, 2020

Evaluating Contactless Pickup

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

COVID-19’s impact has accelerated an existing trend in retail: curbside pickup options. They reduce shipping costs, protect customers and employees, and offer quick accessibility can be a solution to customers in their time of need.

Retail
Woman writing while holding her phone
June 10, 2020

10 Best Practices for Retailers Today

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

COVID-19 is tough for retailers. Consumer hesitation combined with constantly changing government mandates make it extraordinarily difficult for businesses to thrive. This is compounded by challenges unique to omnichannel strategies.

Marketing
Man writing and drawing different graphs in a paper posted in the wall
June 3, 2020

How Marketing Funnels Work

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

While the traditional sales funnel has certainly been disrupted by multichannel and omnichannel eCommerce, it still is an important tool in a marketer’s arsenal. But what exactly are eCommerce sales funnels, and how do they work?

Webinar
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May 28, 2020

Webinar: For Retailers, Navigating the Next Four Weeks...

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

As the landscape shifts before our eyes, how can retailers shift their thinking, uncover new opportunities, and engage their customers in changing times? Watch this webinar with thought leaders and practioners.