Salesforce Lightning Experience is a powerful page-building and customer relationship management (CRM) tool that is designed for sales and service teams. Lightning Experience is highly visual, data-driven, and easy to use. It is now integrated with the Salesforce B2B Cloud Commerce experience, supporting your associates in sales and service, and your B2B customers.
Lightning is made up of interactive tools to design and customize the Salesforce B2B commerce experience. Designed as a complete ecosystem, Lightning Experience leverages analytics, prediction, and AI tools to allow sales and marketing teams to uncover insights, define and measure KPIs, and plan for growth.
For your eCommerce team and sales associates, B2B Commerce on Lightning Experience offers:
A Forrester-conducted study, Total Economic Impact study of Lightning Experience, found key efficiency improvements:
For your B2B customers, B2B Commerce on Lightning Experience provides:
Made up of components that developers can add to easily with pre-built blocks of code, Lightning offers tools and extensions for creating easily-customized apps. The user-interface framework assists in building apps for mobile users, as well as desktop.
Salesforce defines three Lightning components as follows:
Salesforce has designed components with .cmp extensions, and relies on Apex, JavaScript, HTML, and CSS to build Lightforce apps.
Serving as an updated CRM software, Salesforce Lightning Experience integrates CRM and pagebuilder capabilities. Although still available, the earlier solutions (Salesforce Classic and Cloud Craze) can be outdated and difficult to navigate.
Lightning Experience is a more modern and efficient option, with its specialized components serving as the user interface (UI) to build mobile and desktop apps for B2B commerce. In addition to performance benefits, B2B Lightning Experience offers new features and pages, redesigned navigational tools, record layouts and views, and modified dashboards.
Object Edge implements Salesforce B2B Commerce on Lightning Experience to drive your digital business. Our services include:
Your next digital success story is just beginning. If you want to turn complexity into confidence, start with a complimentary discovery session. Let’s see together how Object Edge can help you accelerate your eCommerce results and build long-lasting value.