This report shows:
- 86% of distributors’ biggest priority over the next three years: revenue growth (via new channels - 46% and improving operational efficiencies - 41%)
- 45% of distributors are already leveraging AI for improving customer experiences (compared to 30% of manufacturers)
- The biggest challenges: tackling complex data issues, including:
- Integrating data into a single customer record (32%)
- Preventing security breaches (25%)
- Unutilized data (17%)