Each year when Oracle announces the Markie Awards winners, the team at Object Edge pays close attention. We find inspiration in the creativity and innovation displayed by the partnerships between industry-leading companies and Oracle technologies. Delivering excellent customer experiences is what we strive to achieve with each and every partnership.

This year, we celebrate the team at Calix for winning the Best B2B Commerce Experience Markie Award. Working alongside these forward-thinking leaders has proven to be an amazing partnership that has produced significant and measurable results.

Team Lead and Calix Business Solutions Architect Douglas Berringer and Calix CMO Matt Collins talk about My Calix Store and what the site and the win means for their customers:

We set out to create a business ecommerce store that works the same way as a consumer ecommerce site, allowing them to search, browse, generate quotes, and place their orders with a single visit. The result is My Calix Store.

So far, more than 60 percent of our customers have adopted My Calix Store. They’ve also emailed us to tell us they’ve been waiting for something like this, and they appreciate how easy and fast it is to place their orders. That’s not all. Now that our sales team no longer has to manage much of the day-to-day quoting and have more time to collaborate with customers and solve more complex issues.

With the help of our implementation partner Object Edge, we launched the site and started asking a few of our customers to help us with beta testing. Once we were confident that the site was stable and addressed their needs with all the required functionality, we rolled it out to our expanded pool of customers.

Congratulations Calix! We look forward to continuing to champion excellent digital customer experiences with you.

About the Author

Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.