Posts by:

Sarah Falcon
Oracle
Cropped photo of a business man holding an iPad showing a hexagon hologram
August 8, 2019

Oracle Stack Showcase

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

Recently, our development team created B2B framework supporting complex B2B scenarios using Oracle Commerce Cloud and other Oracle-only solutions. The goals: increase interoperability, harmonize stack, and leverage inbuilt connectivity.

Oracle Commerce Cloud
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August 1, 2019

Implementing BOPIS with Oracle Commerce Cloud

Published by:
Sarah Falcon
10
Minute Read
Minutes Read

Oracle Commerce Cloud has recently released a buy online, pick up in store (BOPIS) feature that promotes easy implementation. We teamed up with our engineering team to dig into the technical details and requirements.

Customer Experience
Photo of a laptop and a shopping cart
July 25, 2019

Successful Single-Page Checkout

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

With a 69% shopping cart abandonment rate online, it’s no wonder Product Owners are asking teams to consider a single-page guest checkout design. A popular “one page” solution is a user-friendly cart that’s clear and straightforward.

Oracle Commerce Cloud
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July 18, 2019

Unpacking Oracle Commerce Cloud 19B: What's New?

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Oracle Commerce Cloud 19B is here, so let’s unpack this release and see what’s new. The key takeaway: it’s all about personalization. Oracle has brought the personalization aspects that were missing in the cloud platform to the forefront.

Marketing
Asian woman typing in her laptop while holding a parcel
July 11, 2019

Crafting Product Content That Sells

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

An effective product description can be the difference between closing a sale and losing one. VP of Digital Strategy, Kelly Rader shares 6 best practice guidelines for great product descriptions. Turn browsers into buyers!

eCommerce
Man writing in a paper
June 28, 2019

Is RFI/RFP Necessary For An eCommerce Platform Selection?

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

The eCommerce platform field is crowded and the process of selecting a platform can be overwhelming. Is an RFI/RFP process necessary for an eCommerce Platform selection? Well… The answer may not be what you expect.

Retail
Female store owner giving product to customer
June 19, 2019

Is BOPIS Worth It for Your Business?

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Although it seems customer bases are responding well to BOPIS, which bridges the online and offline worlds, it comes with a cost. There is definitely an upfront investment to be made in order to accomplish good results.

eCommerce
Serious businessman looking at laptop screen
June 6, 2019

CRM or eCommerce for B2B Sales?

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Until a few years ago, CRM and eCommerce systems were very separate entities. However, thanks to the constant evolution of technology, these systems have evolved to the point of overlapping functionality.

Design Systems
Woman creating wire-frames
May 9, 2019

Component Design

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Everyone is looking for ways to deliver more, faster. In an effort to provide greater value, many leaders choose to implement design systems. Kelly Rader shares a quick primer on component design and the use of tokens.