Posts by:

Sarah Falcon
Webinar
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February 27, 2024

Webinar: Show me the Revenue

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

A new survey finds that 81% of manufacturers and distributors are focused on revenue for 2024-2026. This webinar breaks down the structure of revenue lifecycle management and how it matters for you in your role today.

Data Management
Two workers at the wind farm fields
December 19, 2023

Fueling Change: The Strategic Role of Data and Analytics in the Energy Sector

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

As we’ve previously discussed, the intersection of the energy sector and digital transformation is unique, complex, and poised to create numerous opportunities for increased innovation, efficiency, and sustainability.

Manufacturing
Car factory with robots floor
December 14, 2023

Driving into the Future: Navigating Automotive Data Challenges for Innovation

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

In this dynamic era of automotive evolution, established companies seek inspiration from innovators like Tesla and Rivian. From data analytics to direct-to-consumer channels, discover the transformative journey of the automotive industry.

Digital
The energy engineer inspects the equipment of the substation
December 3, 2023

Powering the Future: Navigating Digital Transformation in the Energy Sector

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

With a global focus on a sustainable and digitally-driven future, the energy sector especially is poised to make impactful changes. The integration of digital solutions has already started to reshape the landscape.

Webinar
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October 11, 2023

Webinar: Why Business Should Own Data (and Not IT!)

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Data projects can be driven by different departments, with IT owning key portions like systems governance, compliance, privacy. But when business metrics are the end goal, should IT own and be responsible for business objectives?

eCommerce
Three people working in cubes
September 18, 2023

B2B eCommerce Personalization Trends: Shaping the Future of Business Transactions

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Discover how B2B eCommerce grows with meaningful personalization. Discover the top B2B personalization trends including AI, tailored recommendations, dynamic pricing, geo-personalization, and user-generated content.

Customer Experience
Woman sitting with a laptop holding a credit card
September 13, 2023

Elevating Customer Experiences through Data Analytics

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Personalization, predictive insights, and real-time adaptability redefine engagement. Customer feedback fuels improvements, guided by customer-centric data strategies. Embrace data analytics for lasting success in the digital age.

Digital
Bearded man with man bun wearing business attire while using iPad
August 31, 2023

Why Businesses Need a Proven Digital Sales Process

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Discover why a solid digital sales process is essential for businesses aiming to boost revenue through digital transformation. Learn how to leverage social media, create an engaging website and embrace omnichannel strategies.

Data Management
Young guy working with his laptop at night
August 17, 2023

Mastering Data Management

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

In this current era of constant, rapid data, organizations that hope to wield information successfully must have a strategy for data management. A well-defined Master Data Management (MDM) strategy a single source of truth.