Posts by:

Lakshmi KP
Manufacturing
Woman writing on whiteboard
August 31, 2021

Why Manufacturers Take an API-First Approach to Innovate in B2B eCommerce

Published by:
Lakshmi KP
3
Minute Read
Minutes Read

B2B manufacturers are heavily reliant on their partners, who often have a tighter relationship with their customers than the manufacturers do. With an API-First approach to eCommerce, they can share digital capabilities and maximize ROI.

Accessibility
Business woman working on her laptop
December 4, 2020

How to Make Your eCommerce Store Accessible

Published by:
Lakshmi KP
5
Minute Read
Minutes Read

Ensuring that your eCommerce store is accessible is no longer a choice - it’s a mandatory requirement. Yet the majority of eCommerce brands aren’t compliant. They're often acutely aware of this dilemma, yet aren't sure where to begin.

eCommerce
Man working on his laptop
November 13, 2020

The Art of Creating Enterprise eCommerce Catalog Models

Published by:
Lakshmi KP
9
Minute Read
Minutes Read

One of the most exciting yet challenging jobs when we work on an eCommerce engagement is catalog modeling. There's no single solution that works for all clients, and it's also an area where teams significantly underestimate required effort.

Customer Experience
User experience teamwork
October 30, 2020

Developing a Strong Mobile Strategy

Published by:
Lakshmi KP
5
Minute Read
Minutes Read

Mobile experiences have been gaining a lot of attention in the eCommerce world in the past few years. Combined with the lifestyle changes introduced by COVID-19, the consumer demand for them has gone significantly up.

Design Systems
Designers teamwork photo
October 16, 2020

Getting Your Product Team Ready for A Design System

Published by:
Lakshmi KP
4
Minute Read
Minutes Read

Design Systems are a must-have for organizations that need to be agile, fast, and customer-focused. So what do Product Managers or Product Owners need to look out for to support their teams towards Design Systems adoption?

Customer Experience
Woman writing in a paper in front of her laptop
July 8, 2020

Writing a User Story to Build an eCommerce Store

Published by:
Lakshmi KP
14
Minute Read
Minutes Read

Developing user stories - or an informal, natural description of your customer’s potential online journey - can help guide the development of your user experience, product management, web design, and more.

Customer Experience
Girl with shopping bags with blurry background
August 14, 2018

Digital Customer Experience Checklist

Published by:
Lakshmi KP
3
Minute Read
Minutes Read

Online retailers can improve their digital customer experience by using a checklist to assess what is working, what's missing, and what needs improvement. See how a recent experience at Target highlighted some missed opportunities.